Boost Mobile recently released a new $2 per day pay as you go plan that provides you with unlimited voice, messaging, and web for a period of 24 hours.
This may seem like an odd development considering Boost Mobile’s Monthly Unlimited plan only costs $50, but as the Prepaid Review blog points out, selling the “unlimited” plan at at piecemeal rate of $2 per day, is something like a regressive tax.
In other words, it’s for people who can’t afford to pay the $50 up front at the beginning of the month.
Or maybe there is a segment of people who simply would rather “pay as they go” even if it means they spend $60 per month rather than $50.
Emotion and personal viewpoints always factor into purchasing decisions, so it’s no surprise that people will choose to pay more in order to pay in the way they would prefer.
But I also agree that this is an attempt in some ways to attract people who may not be able to afford an upfront $50 payment for their unlimited Boost Mobile plan, and maybe an attempt to just gain some traction with the excitement of a $2 per day unlimited plan.
We will see how this pans out. One thing is for sure and that is that there is no shortage of attractive prepaid phone plans out there.
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