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Will the Samsung Finesse Win Straight Talk More Prepaid Customers?

One of the questions about the Samsung Finesse is if it will win any new customers for the prepaid wireless company Straight Talk.

Straight Talk Wireless, a subsidiary of TracFone recently added the Finesse to its lineup to punch it up and entice more tech-savvy customers to consider Straight Talk’s wireless service.

Part of the appeal of the Finesse r810c is that it is a smartphone with a large touchscreen and a nice look. The phone itself has been compared to the iPhone, even though the two devices are not that similar. Samsung Finesse may encourage a lot of new signups to Straight Talk Wireless’ prepaid plans, but then again, it might not.

One of the reasons the phone might attract new people to prepaid is that it is a fun phone. It is not the most feature-rich smartphone out there, but it still has a lot more functionality than most other “prepaid” phones. Part of the problem with the pay as you go marketplace versus the postpaid marketplace is poor phone availability.

With the guaranteed money of a contract plan, a postpaid wireless company can afford to subsidize the cost of an expensive hot new cellular phone handset. In prepaid, it’s not quite the same. The customer generally has to pay for the nicer phones—if there are any available. That is the case with Straight Talk’s Samsung Finesse r810c, which invites one of the major reasons people may not be interested in this phone, although there will be plenty who can afford it.

The Finesse’s $300 cost may turn people off to the phone since the general idea with prepaid phones and plans is that they save money for customers. A nice phone is almost the antithesis of a prepaid plan. But times are changing. This smartphone, which is priced similarly to many other smartphones is meant to attract a different type of customer—not necessarily the penny-pinching prepaid user of the past.

This new customer (who may shell out $300 for the Samsung Finesse) wants a high-priced phone with more functionality. The fact that the plan is a prepaid one and saves money is really almost the second concern. Sure, price is always an issue, but this customer will spend more to have a phone they can show off and play with.

Traditional prepaid phones tend not to be that amazing. They tend to be basic but solid, which fits right into the ethos of the “pay as you go” world.

One reason people may buy the Samsung smartphone is they will recoup the expense rather quickly as the months go by. Straight Talk’s service only costs $30 or $45 per month.

Another reason is that with the unlimited plan from Straight Talk, customers are granted unlimited web browsing. Finesse has a much better web browser than any other phone offered by the wireless company and is the only one with a touchscreen. Web browsing is becoming more of a factor in cell phone purchasing decisions as the days go by.

The $30 All You Need Plan is the 1,000 minute and 1,000 text plan. The $45 Unlimited plan gives users unlimited talk time, unlimited text messages sent and received, unlimited web browsing (which will be extremely useful with the Finesse since it has a nice browser), and unlimited 411 calls.

Learn more about the Samsung Finesse smartphone and Straight Talk's affordable prepaid plans at straight talk's official website.

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